Drink manufacturer claims their bottled tea burns body fat. Does it? You be the judge.
RocketNews24 reporter, Mr. Sato, decides to challenge the claims. According to the article in the online zine, Mr. Sato followed a consistent routine for 30 days.
In his time with us, he’s gained some 20 kilograms (44 pounds), but he’s now come to the decision that it’s time to put the brakes on this train to Chubsville. So, what’s the plan? A new, more intense exercise regimen than his current once-a-week trip to the gym? A switch to a low-calorie diet with more modest portions?
Nope. Instead, Mr. Sato’s ploy to slim down was to spend a solid month guzzling Healthya, the Japanese bottled tea that’s marketed as a beverage that will burn off body fat.
Most ads allude to drinking a 350-milliliter (11.8-ounce) bottle of Healthya a day to aid in your weight loss efforts, but Mr. Sato decided to leap into the ocean of diet-oriented tea with both feet, and instead purchased a crate of enough one-liter bottles to keep a supply at home and in the office, making it his go-to beverage for an entire month.
Mr. Sato agreed to maintain the same nutritional intake for a 30-day period but add the Healthya tea to his regime. He also agreed to be photographed in only his underwear so the physical changes could be documented.
After about a week, Mr. Sato reported that, while he hadn’t weighed himself or measured his waist, he felt slimmer. “My stomach feels a little less lumpy, and a little smoother and tighter,” he reported.
Again, he made no other lifestyle changes during the experiment. He stuck to his regular eating habits of a piece of bread for breakfast, a hearty lunch, and occasional after-work drinking. He also kept up his normal pace of hitting the gym once a week, no more and no less.
The experiment did yield the expected results of a slimmer physique. It did, however, yield some interesting results with his before and after body fat measurements.
Healthya never claimed it would make you visibly smaller, just that it would burn body fat. As luck would have it, Mr. Sato’s gym has a body fat measuring machine. Before beginning the experiment, it gave his body fat percentage as 24.6. So how about after 30 days of chugging down Healthya?
Wait, his body fat percentage increased by 1.6 percent over the month?!?
In all fairness…
While these are only Mr. Sato’s personal results, we think one thing we can conclude is that if the only lifestyle change you make is drinking a lot of Healthya, you probably aren’t going to suddenly become slim and trim.
Marketing experts study human behavior to understand and explain economic decision-making. Less scrupulous marketers, especially in the weight loss industry, will appeal to the desperation of the consumer for a solution. Some who continually fail with different dieting schemes become desperate for a solution. Desperation causes us to have blindspots. We tend to make irrational decisions in our desperate quest for a solution.
If you make a decision out of desperation you might be entering into The BlindSpot Zone!
Kevin McCarthy is the bestselling author of BlindSpots – Why Good People Make Bad Choices. He is a professional member of the National Speakers Association and current President of the Oregon chapter, where he recently won Member of the Year. Kevin is a full time keynote speaker, author, trainer and coach helping busy professionals make authentic lasting change. Organizations hire Kevin for transformational leadership and ethics keynotes and training programs.